Research Summary

Regarding the research category of my blog, the first post I completed was an Analysis of Music Videos which I thought was the most important place to start because it gave me a deeper insight of what I needed to produce for my final product in order for it to look professional and succeed. Whilst analysing these videos in depth, I became more aware of the typical codes and conventions that enable music videos to appeal to their target audiences and succeed within the competitive world of the music industry. Additionally, I looked into 3 completely different videos that allowed me to start thinking of the style of video I wanted to make before I had even thought about a song choice which ensured that I stuck to what I wanted to make right from the start. Shortly after analysing videos, I moved onto the Analysis of Real Adverts and the Analysis of Real Digipaks  which helped me to gain ideas for my two ancillary tasks that I was required to create as two extra products to match my video. The most helpful thing I learnt from this analysis of real products was how to create successful products that will appeal to the correct audience whilst still being original and suiting the house style I’m aiming to create.

Once I had moved on from looking into real products, it was time to research into a previous students work. I thought it was best to look into a full mark students blog, video and ancillary tasks to ensure I knew the best ways to achieve the highest marks possible. My Analysis of a Student’s Blog throughly helped me at the start of this course as I got to see a rough idea of how I should design my blog to enable my audience to easily navigate through it. The main thing I have noticed from her blog is that she has added lots of personal touches to carry on the house style of her video, like screenshots from her video and colour scheme, therefore I would like to do this as well just to ensure my house style is consistent. Looking at her work from a critical perspective let me see all the things she had done successfully that I could gain ideas from in order to succeed also. My research into her Video, Advert and Digipak  will help me to produce professional products without much experience as when looking at real life products it worried me as I didn’t think I would be able to make products of such good quality with the softwares and hardwares accessible to me however Ellie’s work has made me realise this is less difficult.

Some other research posts I have made to develop my knowledge for my music video coursework are:

I found that researching into the Conventions of Music Videos in the genre category of the research section was a crucial task in order for me to create a music video. This has allowed me to fully understand how important sticking to conventions can be for the success level of any product because typically these features help an audience to recognise the genre of a product.

After I had looked into the conventions of music videos, I looked into the institution side of things which gave me more of an understanding of facts and figures to music videos. These posts included:

All of these tasks have developed my knowledge of the music industry and the different things that producers/directors use and do to boost the success of their videos.

I believe that out of all the research tasks, the Music Video Theory was the one I found the most helpful because it has allowed me to develop a deeper understanding of different theorists and the variety of ways that they view a music video. Moreover, it’s allowed me to look even more into the conventions of music videos and how I will be able to use these within my own products to succeed.

To conclude, all of the research tasks that I have completed for my blog have all been a massive help in order for my to produce successful final products.


Research into Print Platforms

iTunes: iTunes is a very popular print platform for people nowadays due to the fact it’s easily accessible. Every apple product comes with the iTunes app automatically downloaded which increases the amount of people that use it on their device. It’s an easy app to use with the ability to download: podcasts, television shows, music videos and audiobooks. The audience of iTunes is so wide with iTunes.jpgthe variety of genres and platforms that are available to download and the cost efficiency of it is much better than Facebook and Youtube as it doesn’t require internet and the different downloads vary in price some even being free. Artists, producers and Apple can all gain profit from selling their songs/videos in this way as the money will go straight to them. I listen to my music on iTunes as it’s downloaded on my phone and easy for me to access without internet however, I don’t watch videos on it because it would cost too much money rather than using free wifi to watch videos on Youtube.

Vevo: Founded in December 2009, Vevo is an American multinational video hosting service. It hosts music videos vevofrom Sony Music Entertainment and Universal Music Group with a connection to Youtube to widen it’s audience even further. Vevo’s top 5 music videos with the most views are:

  1. Hello by Adele- 27.7 million views
  2. Bad Blood by Taylor Swift- 20.1 million views
  3. Anaconda by Nicki Minaj- 19.6 million views
  4. Wrecking Ball by Miley Cyrus- 19.3 million views
  5. Best Song Ever by One Direction- 10.9 million views.

Personally, I use Vevo as my preferred platform to view videos because it’s free to use and releases the newest songs by artists frequently. Also, with connections to Youtube viewers can use their accounts to share and rate different videos whilst sharing their opinions with their friends and other fans.



Music Video Labels

Researching into different music labels is vital for me as I’m creating my own music video and I need to have an in depth understanding regarding the media industry.

A record/music label is a brand or company that control the marketing of songs and music videos. Usually, the record label would be a publishing company that is in charge of the production, distribution, marketing and copyright laws for these songs and music videos whilst also scouting for new talent and maintaining contracts with other artists and their managers.

Universal Music Group:

UMG is an American-French global music corporation based in Santa Monica, California. It’s one of the worlds leading music companies, controlling over 25.5% of the music market shares.

The company recognises, expands and distributes recorded music through hundreds of subsidiaries with businesses engaged in recording and publishing music in more than 60 countries.

Artists signed by UMG include: Gwen Stefani, Shawn Mendes, Frank Sinatra, Adele, Drake, Kayne West, Black Eyed Peas and Imagine Dragons.

Warner Music Group:

WMG is an American global record company based in New York City. It’s one of the “big three” recording companies and the third largest in the global music industry alongside UMG and SME, being the only American music conglomerate worldwide.

The company owns and operates some of the biggest and most successful record labels in the world including: Warner Bros. Records, Parlophone and Atlantic Records. WMG also own Warner/Chappell Music, one of the world’s largest music publishers.

Artists signed by WMG include: Bruno Mars, Lukas Graham, Cher, Oasis, Ed Sheeran, Linkin Park, Jess Glynne, Twenty One Pilots and Wiz Khalifa.

Sony Music Entertainment:

SME is a global recorded music company that is a wholly owned subsidiary of Sony Corporation of America.

It was founded in 1929 as American Record Corporation and renamed Columbia Recording Corporation in 1938, following its acquisition by the Columbia Broadcasting System. In 1966, the company was reorganized to become CBS Records. Sony Corporation bought the company in 1987 and renamed it Sony Music Entertainment in 1991.

Artists signed by SME include: Miley Cyrus, Calvin Harris, Britney Spears, One Direction, Beyonce, Justin Timberlake, George Ezra, Olly Murs, Paloma Faith, Usher, John Legend and The Clash.