Research into Print Platforms

iTunes: iTunes is a very popular print platform for people nowadays due to the fact it’s easily accessible. Every apple product comes with the iTunes app automatically downloaded which increases the amount of people that use it on their device. It’s an easy app to use with the ability to download: podcasts, television shows, music videos and audiobooks. The audience of iTunes is so wide with iTunes.jpgthe variety of genres and platforms that are available to download and the cost efficiency of it is much better than Facebook and Youtube as it doesn’t require internet and the different downloads vary in price some even being free. Artists, producers and Apple can all gain profit from selling their songs/videos in this way as the money will go straight to them. I listen to my music on iTunes as it’s downloaded on my phone and easy for me to access without internet however, I don’t watch videos on it because it would cost too much money rather than using free wifi to watch videos on Youtube.

Vevo: Founded in December 2009, Vevo is an American multinational video hosting service. It hosts music videos vevofrom Sony Music Entertainment and Universal Music Group with a connection to Youtube to widen it’s audience even further. Vevo’s top 5 music videos with the most views are:

  1. Hello by Adele- 27.7 million views
  2. Bad Blood by Taylor Swift- 20.1 million views
  3. Anaconda by Nicki Minaj- 19.6 million views
  4. Wrecking Ball by Miley Cyrus- 19.3 million views
  5. Best Song Ever by One Direction- 10.9 million views.

Personally, I use Vevo as my preferred platform to view videos because it’s free to use and releases the newest songs by artists frequently. Also, with connections to Youtube viewers can use their accounts to share and rate different videos whilst sharing their opinions with their friends and other fans.




Music Video Labels

Researching into different music labels is vital for me as I’m creating my own music video and I need to have an in depth understanding regarding the media industry.

A record/music label is a brand or company that control the marketing of songs and music videos. Usually, the record label would be a publishing company that is in charge of the production, distribution, marketing and copyright laws for these songs and music videos whilst also scouting for new talent and maintaining contracts with other artists and their managers.

Universal Music Group:

UMG is an American-French global music corporation based in Santa Monica, California. It’s one of the worlds leading music companies, controlling over 25.5% of the music market shares.

The company recognises, expands and distributes recorded music through hundreds of subsidiaries with businesses engaged in recording and publishing music in more than 60 countries.

Artists signed by UMG include: Gwen Stefani, Shawn Mendes, Frank Sinatra, Adele, Drake, Kayne West, Black Eyed Peas and Imagine Dragons.

Warner Music Group:

WMG is an American global record company based in New York City. It’s one of the “big three” recording companies and the third largest in the global music industry alongside UMG and SME, being the only American music conglomerate worldwide.

The company owns and operates some of the biggest and most successful record labels in the world including: Warner Bros. Records, Parlophone and Atlantic Records. WMG also own Warner/Chappell Music, one of the world’s largest music publishers.

Artists signed by WMG include: Bruno Mars, Lukas Graham, Cher, Oasis, Ed Sheeran, Linkin Park, Jess Glynne, Twenty One Pilots and Wiz Khalifa.

Sony Music Entertainment:

SME is a global recorded music company that is a wholly owned subsidiary of Sony Corporation of America.

It was founded in 1929 as American Record Corporation and renamed Columbia Recording Corporation in 1938, following its acquisition by the Columbia Broadcasting System. In 1966, the company was reorganized to become CBS Records. Sony Corporation bought the company in 1987 and renamed it Sony Music Entertainment in 1991.

Artists signed by SME include: Miley Cyrus, Calvin Harris, Britney Spears, One Direction, Beyonce, Justin Timberlake, George Ezra, Olly Murs, Paloma Faith, Usher, John Legend and The Clash.